[1]
Deshapriya, A., Weerakoon, W., Wickramasinghe, H., Tennakoon, T., Jayasinghe, B., Hirunika, S., Dulshan, H., Perera, M., Maddage, M., Munasinghe, D., Jayarathna, D., Senanayake, M.M.V. and Perera, G. 2025. A dual-phase financial strategy for sustainable customer loyalty: Integrating fixed deposits and voucher systems in Sri Lankan supermarket retail. Economics, Management and Sustainability. 10, 1 (Jun. 2025), 113–126. DOI:https://doi.org/10.14254/jems.2025.10-1.8.