ORLOVA, K. Key marketing tools formation and application in business management. Economics, Management and Sustainability, [S. l.], v. 3, n. 2, p. 76–84, 2018. DOI: 10.14254/jems.2018.3-2.6. Disponível em: https://jems.sciview.net/index.php/jems/article/view/56. Acesso em: 26 jun. 2026.