Kurniawati, Nurul Imani. “Analysis of the Influence of Word of Mouth and Brand Image on the Decision to Purchase Cosmetics Make over Products in Semarang”. Economics, Management and Sustainability 5, no. 2 (November 19, 2020): 138–148. Accessed July 7, 2026. https://jems.sciview.net/index.php/jems/article/view/103.