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Deshapriya A, Weerakoon W, Wickramasinghe H, Tennakoon T, Jayasinghe B, Hirunika S, Dulshan H, Perera M, Maddage M, Munasinghe D, Jayarathna D, Senanayake MMV, Perera G. A dual-phase financial strategy for sustainable customer loyalty: Integrating fixed deposits and voucher systems in Sri Lankan supermarket retail. Econ. manag. sustain. [Internet]. 2025 Jun. 5 [cited 2026 Jun. 26];10(1):113-26. Available from: https://jems.sciview.net/index.php/jems/article/view/229