Customer perspective by integrating Kano model and Quality Function Deployment method into Cinema XXI: A case study from Semarang City Indonesia

Main Article Content

Agung Sedayu http://orcid.org/0000-0002-0324-8613 Rahmat Budi Santoso

Abstract

This research aims is to identify the needs and desires of Cinema XXI customers in Semarang. As the largest market leader and cinema network in Indonesia, Cinema XXI must have the best quality of service. The population in this study were respondents with criteria that had watched at least at three XXI theaters in the Semarang City. The sample selection uses a purposive sampling method and from questionnaires, 138 respondents met the criteria. By using the Kano Model and integrated into the Quality Function Deployment method, it can be concluded that the highest influence on the increase in satisfaction level is the attribute of the quality of the image display on the cinema screen. Whereas the highest influence on the decline in the level of customer satisfaction is the attribute of the use of polite language and easily understood by officers when explaining / providing information to customers. And attributes that service providers prioritize for improvement are cleanliness and comfort of toilets.

Article Details

How to Cite
SEDAYU, Agung; SANTOSO, Rahmat Budi. Customer perspective by integrating Kano model and Quality Function Deployment method into Cinema XXI: A case study from Semarang City Indonesia. Economics, Management and Sustainability, [S.l.], v. 5, n. 2, p. 66-77, nov. 2020. ISSN 2520-6303. Available at: <https://jems.sciview.net/index.php/jems/article/view/109>. Date accessed: 01 dec. 2020. doi: https://doi.org/10.14254/jems.2020.5-2.4.
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Articles

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